Eller MBA Essay Samples

Eller MBA Essay SamplesEller MBA Essay Samples is an excellent place to start for any aspiring candidate. In these guides you will find sample exams and you will get an idea about the kind of questions you will need to prepare for. It is advisable to read some articles and review some books that can give you a comprehensive guide on this subject before embarking on this journey.Eller provides a step by step guide to candidates, who are looking for a secure, stable and well-paying job with better prospects. If you want to pursue an MBA course from Eller, it is advisable to go through the MBA Essay Sample pack which is provided by Eller. You will find that there are dozens of sample exams, you can download and take and that too without having to worry about whether the question papers are identical to the ones which are available in the Eller books. All you have to do is pay a minimal fee and the money goes towards support for your education.Many people who are new to this profession, find that the Eller MBA Essay Sample is the best thing for them because it will give them a test case, where they can actually learn how to go about composing an excellent GMAT question paper. The real value of the Eller MBA Essay Sample is that it will give them a clear picture of the type of questions that will be asked by the GMAT.One can also get hold of the GMAT Prep books, which are available online at Eller. These are great because they provide their readers with plenty of details regarding the GMAT, which is probably the most awaited test in the world. Although this test is given by an American company, many companies are outsourcing this test and providing their students the opportunity to take it.It is possible to get a guide from Eller, which is all about the GMAT for beginners, which is ideal for those who have no prior knowledge about the MBA Exam. This will let you know how the GMAT exam will look like, so that you can assess whether you can pass it or not. The fact th at you can practice the exam, makes this guide more useful than anything else.Eller also provides students with sample questions for their specific GMAT classes. They also provide tips on how to prepare for the GMAT by studying beforehand. It is possible to understand the questions and understand the techniques, which are needed to succeed with your training.Eller is one of the best companies when it comes to quality and service. It provides the students, with the opportunity to prepare for this test with ease and comfort.

Identification of Major Issues of the Beijing EAP Free Essay Example, 1000 words

In general, Mr. Yang presumably felt he was in control of all the matters concerning the departmental management, leaving Ms. Song in confusion as to what her roles are, including the assignment of duties to Mr. Yang. This prompted Ms. Song to request the CEO to assign training tasks directly to Mr. Yang. The organizational theory of organization behavior explains the need to have a matrix organizational structures that blend the functional and project authorities in an organization. Mr. Yang s training department represents a functional structure in the organization. Meanwhile, Ms. Song being in charge of projects holds a projective office structure. This formation enables the authority of a functional manager to flow downwards to members of his/her department, while the project manager issues authorities to functional managers. This outlines the pattern of hierarchy in the project. A project manager is in charge of conveying messages within an organization concerning the project. In large corporations such as BEC, the project manager should hold the authority of giving orders as per the directions of the project. The flow of information should come from the top management down to the departmental managers through the project managers. We will write a custom essay sample on Identification of Major Issues of the Beijing EAP or any topic specifically for you Only $17.96 $11.86/pageorder now Therefore, Ms. Song should have taken control of communication, giving the necessary guidance to the functional managers. Motivation and leadership is a key function of a project manager in the matrix organizational structure. The project managers should be the person overseeing the limited time of the completion of a project. Normally, functional managers do not notice the ineffectiveness of their departments, and often need a neutral observer to judge the performance of their departments. In the project, therefore, a project manager eliminates the bureaucracy that exists in departments, thereby motivating and challenging the employees towards completing the project upon the set deadline.

Identification of Major Issues of the Beijing EAP Free Essay Example, 1000 words

In general, Mr. Yang presumably felt he was in control of all the matters concerning the departmental management, leaving Ms. Song in confusion as to what her roles are, including the assignment of duties to Mr. Yang. This prompted Ms. Song to request the CEO to assign training tasks directly to Mr. Yang. The organizational theory of organization behavior explains the need to have a matrix organizational structures that blend the functional and project authorities in an organization. Mr. Yang s training department represents a functional structure in the organization. Meanwhile, Ms. Song being in charge of projects holds a projective office structure. This formation enables the authority of a functional manager to flow downwards to members of his/her department, while the project manager issues authorities to functional managers. This outlines the pattern of hierarchy in the project. A project manager is in charge of conveying messages within an organization concerning the project. In large corporations such as BEC, the project manager should hold the authority of giving orders as per the directions of the project. The flow of information should come from the top management down to the departmental managers through the project managers. We will write a custom essay sample on Identification of Major Issues of the Beijing EAP or any topic specifically for you Only $17.96 $11.86/pageorder now Therefore, Ms. Song should have taken control of communication, giving the necessary guidance to the functional managers. Motivation and leadership is a key function of a project manager in the matrix organizational structure. The project managers should be the person overseeing the limited time of the completion of a project. Normally, functional managers do not notice the ineffectiveness of their departments, and often need a neutral observer to judge the performance of their departments. In the project, therefore, a project manager eliminates the bureaucracy that exists in departments, thereby motivating and challenging the employees towards completing the project upon the set deadline.

Identification of Major Issues of the Beijing EAP Free Essay Example, 1000 words

In general, Mr. Yang presumably felt he was in control of all the matters concerning the departmental management, leaving Ms. Song in confusion as to what her roles are, including the assignment of duties to Mr. Yang. This prompted Ms. Song to request the CEO to assign training tasks directly to Mr. Yang. The organizational theory of organization behavior explains the need to have a matrix organizational structures that blend the functional and project authorities in an organization. Mr. Yang s training department represents a functional structure in the organization. Meanwhile, Ms. Song being in charge of projects holds a projective office structure. This formation enables the authority of a functional manager to flow downwards to members of his/her department, while the project manager issues authorities to functional managers. This outlines the pattern of hierarchy in the project. A project manager is in charge of conveying messages within an organization concerning the project. In large corporations such as BEC, the project manager should hold the authority of giving orders as per the directions of the project. The flow of information should come from the top management down to the departmental managers through the project managers. We will write a custom essay sample on Identification of Major Issues of the Beijing EAP or any topic specifically for you Only $17.96 $11.86/pageorder now Therefore, Ms. Song should have taken control of communication, giving the necessary guidance to the functional managers. Motivation and leadership is a key function of a project manager in the matrix organizational structure. The project managers should be the person overseeing the limited time of the completion of a project. Normally, functional managers do not notice the ineffectiveness of their departments, and often need a neutral observer to judge the performance of their departments. In the project, therefore, a project manager eliminates the bureaucracy that exists in departments, thereby motivating and challenging the employees towards completing the project upon the set deadline.

Identification of Major Issues of the Beijing EAP Free Essay Example, 1000 words

In general, Mr. Yang presumably felt he was in control of all the matters concerning the departmental management, leaving Ms. Song in confusion as to what her roles are, including the assignment of duties to Mr. Yang. This prompted Ms. Song to request the CEO to assign training tasks directly to Mr. Yang. The organizational theory of organization behavior explains the need to have a matrix organizational structures that blend the functional and project authorities in an organization. Mr. Yang s training department represents a functional structure in the organization. Meanwhile, Ms. Song being in charge of projects holds a projective office structure. This formation enables the authority of a functional manager to flow downwards to members of his/her department, while the project manager issues authorities to functional managers. This outlines the pattern of hierarchy in the project. A project manager is in charge of conveying messages within an organization concerning the project. In large corporations such as BEC, the project manager should hold the authority of giving orders as per the directions of the project. The flow of information should come from the top management down to the departmental managers through the project managers. We will write a custom essay sample on Identification of Major Issues of the Beijing EAP or any topic specifically for you Only $17.96 $11.86/pageorder now Therefore, Ms. Song should have taken control of communication, giving the necessary guidance to the functional managers. Motivation and leadership is a key function of a project manager in the matrix organizational structure. The project managers should be the person overseeing the limited time of the completion of a project. Normally, functional managers do not notice the ineffectiveness of their departments, and often need a neutral observer to judge the performance of their departments. In the project, therefore, a project manager eliminates the bureaucracy that exists in departments, thereby motivating and challenging the employees towards completing the project upon the set deadline.

Identification of Major Issues of the Beijing EAP Free Essay Example, 1000 words

In general, Mr. Yang presumably felt he was in control of all the matters concerning the departmental management, leaving Ms. Song in confusion as to what her roles are, including the assignment of duties to Mr. Yang. This prompted Ms. Song to request the CEO to assign training tasks directly to Mr. Yang. The organizational theory of organization behavior explains the need to have a matrix organizational structures that blend the functional and project authorities in an organization. Mr. Yang s training department represents a functional structure in the organization. Meanwhile, Ms. Song being in charge of projects holds a projective office structure. This formation enables the authority of a functional manager to flow downwards to members of his/her department, while the project manager issues authorities to functional managers. This outlines the pattern of hierarchy in the project. A project manager is in charge of conveying messages within an organization concerning the project. In large corporations such as BEC, the project manager should hold the authority of giving orders as per the directions of the project. The flow of information should come from the top management down to the departmental managers through the project managers. We will write a custom essay sample on Identification of Major Issues of the Beijing EAP or any topic specifically for you Only $17.96 $11.86/pageorder now Therefore, Ms. Song should have taken control of communication, giving the necessary guidance to the functional managers. Motivation and leadership is a key function of a project manager in the matrix organizational structure. The project managers should be the person overseeing the limited time of the completion of a project. Normally, functional managers do not notice the ineffectiveness of their departments, and often need a neutral observer to judge the performance of their departments. In the project, therefore, a project manager eliminates the bureaucracy that exists in departments, thereby motivating and challenging the employees towards completing the project upon the set deadline.

Identification of Major Issues of the Beijing EAP Free Essay Example, 1000 words

In general, Mr. Yang presumably felt he was in control of all the matters concerning the departmental management, leaving Ms. Song in confusion as to what her roles are, including the assignment of duties to Mr. Yang. This prompted Ms. Song to request the CEO to assign training tasks directly to Mr. Yang. The organizational theory of organization behavior explains the need to have a matrix organizational structures that blend the functional and project authorities in an organization. Mr. Yang s training department represents a functional structure in the organization. Meanwhile, Ms. Song being in charge of projects holds a projective office structure. This formation enables the authority of a functional manager to flow downwards to members of his/her department, while the project manager issues authorities to functional managers. This outlines the pattern of hierarchy in the project. A project manager is in charge of conveying messages within an organization concerning the project. In large corporations such as BEC, the project manager should hold the authority of giving orders as per the directions of the project. The flow of information should come from the top management down to the departmental managers through the project managers. We will write a custom essay sample on Identification of Major Issues of the Beijing EAP or any topic specifically for you Only $17.96 $11.86/pageorder now Therefore, Ms. Song should have taken control of communication, giving the necessary guidance to the functional managers. Motivation and leadership is a key function of a project manager in the matrix organizational structure. The project managers should be the person overseeing the limited time of the completion of a project. Normally, functional managers do not notice the ineffectiveness of their departments, and often need a neutral observer to judge the performance of their departments. In the project, therefore, a project manager eliminates the bureaucracy that exists in departments, thereby motivating and challenging the employees towards completing the project upon the set deadline.

Identification of Major Issues of the Beijing EAP Free Essay Example, 1000 words

In general, Mr. Yang presumably felt he was in control of all the matters concerning the departmental management, leaving Ms. Song in confusion as to what her roles are, including the assignment of duties to Mr. Yang. This prompted Ms. Song to request the CEO to assign training tasks directly to Mr. Yang. The organizational theory of organization behavior explains the need to have a matrix organizational structures that blend the functional and project authorities in an organization. Mr. Yang s training department represents a functional structure in the organization. Meanwhile, Ms. Song being in charge of projects holds a projective office structure. This formation enables the authority of a functional manager to flow downwards to members of his/her department, while the project manager issues authorities to functional managers. This outlines the pattern of hierarchy in the project. A project manager is in charge of conveying messages within an organization concerning the project. In large corporations such as BEC, the project manager should hold the authority of giving orders as per the directions of the project. The flow of information should come from the top management down to the departmental managers through the project managers. We will write a custom essay sample on Identification of Major Issues of the Beijing EAP or any topic specifically for you Only $17.96 $11.86/pageorder now Therefore, Ms. Song should have taken control of communication, giving the necessary guidance to the functional managers. Motivation and leadership is a key function of a project manager in the matrix organizational structure. The project managers should be the person overseeing the limited time of the completion of a project. Normally, functional managers do not notice the ineffectiveness of their departments, and often need a neutral observer to judge the performance of their departments. In the project, therefore, a project manager eliminates the bureaucracy that exists in departments, thereby motivating and challenging the employees towards completing the project upon the set deadline.

Essay on Analyzing Antigone and Creon - 1313 Words

Sophocles play titled Antigone, embellishes the opposing conflicts between Antigone who stands for the values of family, and Creon who stands for the values of state. Sophocles explores the depths of Antigone’s morality and the duty based on consequence throughout the play, as well as the practical consequences of Creon who is passionate and close-minded. Although Antigone’s moral decisions appear to be more logical and favorable than Creon’s, a personal argument would be that both characters’ decisions in society can be equally justified. In the play, Sophocles examines the nature of Antigone and Creon who have two different views about life, and use those views against one another. Antigone who is depicted as the hero represents the†¦show more content†¦Because of Antigone’s bold action, it is certain that the gods will reward Antigone in the afterlife for the noble judgment and loyalty. Similar to Antigone, Creon, King of Thebes, also has a self-reliance perception about how life should be and is determined to uphold it. Unlike Antigone however, Creon believes that humanity has the power to control or dictate how society should act and behave. All problems caused by humanity in the state should be solved by using mortal laws rather than the divine laws of the gods. After Antigone was arrested and thrown into prison for breaking the law of burying Polynices, Creon ordered an execution of Antigone. The notion conveys that Creon has essentially lost touch with the values of family and cannot trust Antigone because of the disobedience act. As stated by Creon, â€Å"you cannot know a man completely, his character, his principles, sense of judgment, not till he’s shown his colours, ruling people, making laws. Experience, there’s the test† (Sophocles, 1470). From this, Creon’s obligation for the laws supports the idea that the king being out of touch from kinship and that the individua l is narrow-minded and does not want to listen to any but one’s self, which is unwise and insignificant for a leader with such great power. In an argument against Creon, Haemon challenges the morality of power saying that the order to execute Antigone is beyond governmental jurisdiction and that the people ofShow MoreRelatedSophocles Antigone : The Third Of The Three Theban Tragic Plays1106 Words   |  5 PagesSophocles’s play, Antigone is the third of the three Theban tragic plays and was written around 440 B.C. and is still well known today. Sophocles s play Antigone tells a tragic story about family honor and a sister’s love for her brothers. After Antigone’s two brothers, Polynices and Eteocles died in battle, Creon became the new leader of Thebes. Creon orders that Eteocles have a proper burial while Polynices’s body remain unburied, simply left to rot. Antigone refuses to let her brother’s bodyRead MoreAntigone Feminist Analysis1622 Words   |  7 PagesAntigone, a Greek tragedy pertaining to the events following the deaths of Eteocles and Polynices, Oedipus’ sons, due to a conflict over power. Upon the death of both children their uncle Creon takes the throne of Thebes for himself and declares Polynices a traitor to the state and withheld his burial rights from him. Antigone choose to disobey Creon’s decree and bury her bother. Sophocles’ play has been a long treasure piece of literature throughout the ages; sparking many papers and debates fromRead MoreGender Roles In Antigone1547 Words   |  7 PagesIn Sophocles’ Antigone, gender roles are a major conflicting theme throughout the entire play. The setting of the play was written during the Greek mythological days, around 442 B.C. During these days, men were dominant and held all of the power, so women were automatically treated as less. Antigone and Creon portray the conflicting sides between male and female, and Ismene and Hae mon portray opposing sides to Antigone and Creon’s actions. Antigone, Ismene, Creon, and Haemon each show differencesRead MoreRight Against Right in Antigone by Sophocles Essay example1091 Words   |  5 PagesThe German philosopher Hegel stated that the play Antigone written by Sophocles represents the tragic collision of right against right, with both sides equally justified. The play begins with tragedy and ends the same way. Polyneices and Eteocles were brothers whom killed each other in combat over the power of the throne. Creon, the brothers’ uncle, was the following family member to occupy the throne. But he did not desire the same pattern to repeat itself. Therefore he created a decree which punishedRead MoreEssay on Antigone1426 Words   |  6 Pagesjudgments will ultimately suffer from the consequences of their actions. In Sophocles Antigone, these prejudices notably surface in the form of paternalism as demonstrated through Creons government, highlighting the importance of gender roles throughout the play. Therefore, analyzing the motif of gender roles and its effect on the definition of justice through the perspectives of Ismene, Antigone, and Creon enables the audience to understand how Sophocles macroscopic analogy to humanitys prejudicedRead More Sophocles’ Oedipus Cycle – Antigone, as a Feminist Essay1380 Words   |  6 PagesSophocles’ Oedipus Cycle – Antigone, as a Feminist Throughout history, women have always stood in the shadows of men. In many cultures, the role of women has always been to be seen and not heard. As one of the first feminists in world literature, the character Antigone, of Sophocles’ Oedipus Cycle, displays fine characteristics of a great female leader in order to stand up against male dominance for her religious, political, and personal beliefs. When the king denies her brother, Polynices,Read MoreThe Theme of Hubris in Ancient Greek Mythology and Literature681 Words   |  3 Pagespunishment, and it was the downfall of many characters in ancient myths. The importance of Hubris to the Greeks is made obvious by how often it appears as a main theme in their myths. Three stories that show examples of hubris are Oedipus The King, Antigone, and The Story of Phaethon in Ovid’s Metamorphoses. The theme of hubris can be seen throughout Oedipus The King, and is the reason for the downfall of more than one character. Oedipus’ parents, are the first to commit hubris; instead of lettingRead MoreComparing Oedipus The King And Antigone1311 Words   |  6 PagesWhen analyzing both Oedipus the King and Antigone, Oedipus and Antigone are very alike in ways. When reading these plays, the mind is wired to compare how the protagonists are alike, and contrast how they are different. Antigone and Oedipus are idolized by the people, but the legacy of Oedipus seems to have been altered due to the fact that he has experienced bad past family relationships; therefore as Gale explains, â€Å"Antigone hangs herself. Creon’s son Haemon, who was in love with Antigone, commitsRead MoreSophocles The King And Antigone Essay1566 Words   |  7 Pages Sophocles wrote about kings. Mythological, or at least long dead, the regal protagonists of fraction of Sophocles’ survivin g work embody the political realities of the ancients’ time. By examining and analyzing the origins and nature of kingship in Sophocles, one can glean a sliver of insight into a civilization that has all but disappeared. Sophocles’s kings were great human leaders, reaching their position through impressive deeds or standing in the community. Although they wielded great powerRead MorePassion And Passion In Antigone1401 Words   |  6 PagesIn the play Antigone, it becomes clear that Antigone is a passionate woman who is willing to go to extreme lengths for her beliefs. The passage that most stood out to me was â€Å"It is noble for me to die doing this. I will lie there with him, loved by the one I love, guilty of the crime of holy reverence† (Lines 63-65). At this point, Antigone is proclaiming her undying love for her brother Polyneices, and her willingness to give him a proper burial at the expense of her life. This passage stood out

Examining Influence Uncertainty Marketing - Myassignmenthelp.Com

Question: Discuss About The Examining Influence Uncertainty Marketing? Answer: Introduction: Marketing mix refers to the set of actions or tactics that a company uses to promote its product or brand in the market. A typical marketing mix basically consist of the 4Ps (Product, Price, Place Promotion), but the marketers these days have identified another 3Ps (People, Physical Evidence and Process) which covers every aspect of a product. The marketing mix is used by every company these days to come up with a highly targeted strategy for its consumers. All the elements in marketing mix influence each other, they help in creating a formidable marketing plan for the company resulting in sustained success. Within the purview of the assignment Product, Price and Promotion will be considered for identifying the strategies for TOTO (Helm Gritsch, 2014) Product Product is one of the most important elements in the marketing mix; a product is expected to deliver at least the minimum level of performance for other marketing mix element to work. Product encompasses Design, Technology, usefulness, convenience, value, quality, packaging, branding, accessories and warrantees (Khan, 2014) TOTO being Japans leading name in the Sanitary ware and is a name synonymous with advanced Hi-Tech bathroom culture since 1917. The product range includes Rimless toilets, washlets, wash basin, bidets, urinals, showers, bathtubs, faucets, hand dryer and accessories, all the products are laced with advanced technology and are extremely innovative products. Inax, Kohler Brondell are the biggest competitors of TOTO and provide mostly same or a bit differentiated products (Pathak Sharma, 2016). However, TOTOs name being synonymous with premium quality, luxury and advanced technology makes it unique and ahead of its competitors. Certain products of TOTO are more popular than its entire offering, especially Washlet Bidets, the reason for the extreme popularity of Bidets and Washlet can be owed to its cutting edge technology, attractive designing and its pricing(Booth, 2015) Product strategy for TOTO can be to focus on what it does best, usage of technology to create products which are highly useful for its customer base. TOTO focussing on delivering clean technology to its consumers and it goes well with its Target audience. The Target audience being young, independent, aware of the current trends in the sanitary ware is the perfect audience for the hi-tech products of TOTO. Hence it is highly advised that TOTO focuses on Washlet and Bidets as they are the most popular products of the company. The product is relevant as well as highly useful for the young audience. Thus efforts should be made to tweak in with the technology, making it more neat, attractive and contemporary designs, the Target audience resonates with all these factors and hence it makes more sense to focus on the customers touch point by delivering to them what they care about the most. Price Price is another important factor in the marketing mix; every company focuses on setting up a price which is either based on the value of the perceived product or cost based. Pricing strategies like Skimming, penetration, psychological, cost plus etc. are used while deciding how to enter the market. TOTOs product is luxurious, laced with high end technology and hence is perceived as high priced products. The company invests a lot In the RD, technology and keeping the bar of the quality high and hence its products are expensive in comparison to its competitors. It has certainly helped the company in building an image that it charges for the superior quality and advanced products. The target audience of TOTO falls in the age group of 25-35; the people are either single or newly married, professionals, looking for a new place to live in. It has been seen that older generation people do not spend too much on the toilets and are content with pretty much what they already have in place, at the same time they perceive that the spending too much on toilets is waste of money. Although they do appreciate the product quality and the features TOTO product provides, but at the same time they dont buy it because of premium pricing. According to Australian data, 16.24 million (two thirds of the population) people reside in greater capital cities and almost 7.97 million people stay in rest of the Australia. The data is extremely helpful for TOTO to make sense of while developing its pricing strategy. It has been mentioned earlier that only 1% of the Australian population uses advanced toilets, hence there is enough market for TOTO to capture. TOTO should go forward with penetration strategy in the urban market; the strategy will be extremely useful in capturing a big pie of the market share. Pricing the product at a lower price (Limited period offer) will give people a look and feel of the attributes products of TOTO provides, and once they are satisfied with the quality, organic word of mouth will happen leading to increase in the market share. Thus, TOTO will be able to change the outlook of the Australians towards the usage of advanced toilets and will have the first movers advantage in doing so. Promotion Promotion is becoming increasingly important element in the marketing mix, marketers are exploiting this element to its full advantage and trying to gain as much as possible from Promotions. It encompasses special offers, advertising, endorsements, user trials, promotional mails, free gifts, leaflets, digital branding and promotion techniques to capture the eye balls of the customers. It basically caters to the platform wherever the audience can access to information related to companys product. A combination of both Web 2.0 and traditional tools of marketing are used for promotions (Jackson Ahuja, 2016) TOTOs product is increasingly popular and people recognize the brand, but they prefer to stay away from buying the product because of their perception that the products are premium priced. The TG of TOTO is people ranging in the age group of (25-35), which is the new generation, highly knowledgeable and knows what product they need. Creating promotional strategies for such a smart audience becomes easy. Australia has 89% of active internet users and thus it makes more of sense to promote the products more on online channels rather than wasting a huge sum of money on the traditional tools of marketing. The promotion strategy for TOTO should be to promote its product on digital and social media. The Target group can be found mostly spending their time on social media. Thus, it makes more sense to target the customers on the go. TOTOs marketing strategy should be to increase the awareness about the brand, create an interest among the consumers, and provoke a desire for them to buy the product and then provide them with an action to buy for the consumer. Using the AIDA model, TOTO can effectively target its customers and provide them with highly relevant content. TOTO has to create and promote blogs about the growing importance of advanced toilets and how they are creating a wave in the new world. Developing content focussing on TOTOs product, features, history and promoting the special discount offers will be highly beneficial to increase the penetration of TOTOs product. Promotion of the products, discount on social media, special offers, loyalty bonus, quizzes, Event for the audien ce will help the company in reaching a large number of audiences, which are usually difficult to reach via traditional tools of marketing. TOTO should do a profiling of its customers and segment them in buckets as to what kind of content they consume what websites they log on to on a daily base and then push relevant content to them both organically and inorganically(Moor, 2003) The above mentioned strategy will help TOTO in driving the sales and create a market which is aware of the advanced technology in the sanitary ware. The strategies should be implemented at the earliest as it is a matter of time that competitors might think of the same and thus can leverage the first movers advantage. Conclusion TOTO is one of the worlds largest manufacturers of advanced toilets and sanitary ware, the name TOTO stands for superior quality of luxurious products laced with advanced technology. The audience for TOTO comprises of individuals who fall in the age group of 25-35, it is the audience which is highly informed and prefers trendy and quality product. The same can be interpreted as win win for both the audience and the company as TOTO caters to those needs of the customers. Washlets and Bidets are the most popular products of the company and hence leveraging on the success of the product range makes more sense, as the people are already ware of the cutting edge technology and their high relevancy. TOTOs product are premium priced because of high investments in RD, technology, thus customers prefer to stay away from companys product, hence TOTO should start with penetration pricing strategy to capture a large audience and make the products affordable and increase the awareness of it. Inte rnet penetration in Australia makes more sense for the company to invest in marketing on the digital and social media, the company will be able to reduce the costs of marketing and reach a wider audience on digital platforms. References Booth, R. (2015). High-tech Toilets and the Future. Helm, R., Gritsch, S. (2014). Examining the influence of uncertainty on marketing mix strategy elements in emerging business to business export-markets.International Business Review,23(2), 418-428. Jackson, G., Ahuja, V. (2016). Dawn of the digital age and the evolution of the marketing mix.Journal of Direct, Data and Digital Marketing Practice,17(3), 170-186. Khan, M. T. (2014). The concept of'marketing mix'and its elements (a conceptual review paper).International journal of information, business and management,6(2), 95. Moor, E. (2003). Branded spaces: the scope of new marketing.Journal of Consumer Culture,3(1), 39-60. Pathak, R., Sharma, M. (2016). Kohler Innovate the Consumer Way: Because Hands are made For Love.International Journal of Business and Social Science, 280-88. Toto.com 2017, About Toto Clean Technology, viewed 1st February 2018, https://gb.toto.com/company/about/clean-technology/